If you’re a digital entrepreneur, then your day is probably pretty busy. While many erroneously believe the life of an entrepreneur to consist of just relaxing and occasionally sending a social media blast, it’s actually an incredibly stressful job.
Your web marketing strategy probably takes up a significant chunk of your day. While web marketing is absolutely crucial if you want your business to succeed, you shouldn’t be spending time on web marketing tasks that aren’t absolutely essential. After all, your time is valuable, so consider removing these five unnecessary tasks from your web marketing strategy.
Stalking The Competition
It’s a good idea to check on your competition from time to time, but endlessly perusing their social media pages isn’t productive. Occasionally check their pages to see what they’re up to, but don’t stalk them relentlessly. A huge component of social media optimization is being creative and unique, which is difficult to achieve when you’re overly preoccupied with what your competitors are doing.
Sharing Memes and Trying To Go Viral
There’s currently a huge trend of websites mocking companies that endlessly post memes in an effort to sound “current” and “hip.” Many companies erroneously believe that if a meme is popular, sharing it will make their page popular. Don’t devote your time to spamming your followers with memes. Not only is it obnoxious, but it does nothing to raise the visibility of your product or brand.
Spamming Your Promotions
If you’re running a coupon code or a special promotion, of course you want it to be seen widely. But social media users despise companies that relentlessly spam them with notifications of new deals. Promote your deals with one well-crafted post across all of your platforms. No one ever succeeded in the digital marketplace because they bombarded their followers with updates.
Promoting Your Personal Brand
In the era of the e-celebrity, many web entrepreneurs think that by selling themselves, they can sell their product. It’s true that we’re collectively attracted to the cult of celebrity, but generally, promoting your personal brand doesn’t do much to promote your product. There are certainly exceptions to this rule, such as beauty gurus and fashion stars, but for the average person the focus ought to be on the product rather than on themselves.
Endlessly Adding People
Just because you’re following someone on Twitter doesn’t mean that they’re going to follow you back. Many web entrepreneurs think that if they just add enough people that those people will eventually convert to followers and customers. Unfortunately, this isn’t really the case. There are tons of digital businesses out there that have very few social media followers but are following thousands of people. Truth be told, it actually looks kind of sad. Follow the people who’ve already expressed that they like your brand.
When it comes to succeeding in social media promotions, create a schedule and be consistent. You should be devoting a chunk of time to Twitter, Facebook and other platforms, but you shouldn’t be spending eight hours at a time endlessly spamming people or adding random people that you hope to convert to customers.
The key to success on social media is patience. It might be frustrating at first, but if you play it cool and use social media wisely, eventually the followers will find you.