Benefits of Using Video Production in Advertising
Do you know that video production comprises 37% of the internet? Television commercials have been advertising’s most efficient way of reaching a vast number of the audience since the film was invented. Film production has also improved along with time and now we are enjoying digital productions.
At present, the market of Digital Video Recorders or DVR’s have skyrocketed and in turn are causing television commercials to be out-dated. With the aid of the DVR, the audience can choose to fast-forward over the ads. This caused television advertising budgets to be quite unnecessary. For this reason, many companies have placed online advertising as top priority.
The Perks of Video
The major reason video production is an essential in advertising is because it can effectively persuade. There are none other important reasons except for this. A study by a business school indicates that when shown a video, there is a 72% chance of customers buying a product or service and they decide more quickly, too. Because of the video presented, many customers feel that they understand the product or service better.
1. Apportioning Video
Many consumers watch a film production when they receive it but more will pass it to family and friends. The advertising industry thinks that the percentage of reaction views are six times bigger compared to print advertisements. Business card DVD’s are considered more valuable than printed ads so they are given more time. Curiosity can make people watch a whole marketing video, even if they have no intention to purchase.
2. Cost-friendly and consistent messages
Getting into the market using video helps by reaching places many sellers cannot reach. Video aids in delivering messages to small market places that are in far areas, or to those who cannot afford to pay for live training. Consistency is one of the best things of utilizing a video. It is a reliable training source and can accommodate up to any number of viewers. Video is also affordable and can be good for any company size. Video presentation can give more information than a huge stack of print-outs.
3.Persuasive Sales Device
Video allows the product or service be animated, and it is unachievable on brochures. It is also helpful to show customers using the product to portray the advantages of the product like Video Testimonials Grand Rapids Michigan. It is highly efficient in drawing on investors. And because the video can be created to allow updates and accept add-ons, it is easier to update rather than redo the video.
4.It elicits emotions
Video can touch the viewer’s emotions. Something becomes more convincing when you see and hear about it at the same time. Because it can show images, viewers can easily see the difference between the before and after of a product and see the actual proof of improvement.
Video can be found all over the internet. This is proven to be the best way to reach the audience. iCustomers learn more about the product through Video Michigan. This is an important advertisement tool. A lot of businesses are now using videos and online advertising.