Google has two free advertising programs that are used for advertising your business. Google Ad Words and Google Ad Sense are the two advertisement programs. AdSense is known as pay per click program. AdSense program the creation of an account, write your add, choose your keywords, set up the budget and enable the campaign. It will now be a responsibility of Google to display your ad in search engine as well as on content website related to your keywords. after creating the account the Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. This one will be done on a regular basis. As a result your business will thrive.
Another program is called Google AdSense. This feature does not cost any money but instead it pay the content web owners who place the Google Ad Sense code on their websites. You will be given for anyone who visits your site and clicks on the ads.
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Google has been able to help homeless children through Google grant. It is a unique and free advertisement program intended for non-profit organizations or funds that have either been approved. You find that different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The Google team will require the organization to provide sample keywords and brief comments how they will benefit from participating in Google Grants program. The Google Grant committee will then select the group of individuals to be given. With time, as the team develops more grants, will come their way. Thus the money they will use to support the homeless children.
It also make sure that your site is free from hackers. This is possible since Google has many security measures. Identifying hazardous site is very easy for hackers since they are susceptible and once they do they will temper with your business procedures. Make sure that Google does not leave any information that might make you vulnerable to hackers. Another thing to do is to disallow Google from indexing your page. Another measure is to make sure that it is hard to find the software you are using. It will be very impossible for the search engine to find you and so will them.
Another importance of Google is page ranking. The point of reference when Google is ranking a page is the number of viewers. If you have a large number of viewers you will be highly rated. This will be healthy for your business as your customer base will be improving gradually.