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Digital Marketing 2017: Major Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. Today, advanced technology gave birth to digital marketing, a modern method of advertising products and services. Digital marketing involves the use of digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services via the internet. The umbrella of web design, social marketing, search engine optimization or SEO, influencer marketing, content management system and video marketing is digital marketing, that is why it is considered as the most influential and the most effective method of advertising today. It is about time to talk about the major influences of social media marketing and influencer marketing in terms of gaining more leads or new customers in availing a product or a service.

In the age of advanced technology, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either selling and buying. Social media marketing has always been associated with brand building and not sales, but the fact is that it can be used in generating leads for your business. Lead generation is a way of bringing people closer to your sales bucket but it is not the same thing as selling, rather it is knowing more about the needs and wants of your customers to you can eventually turn them into paying customers. In the past, generating leads involved sending out surveys via snail mail or filling out a form at the back of a magazine, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Our current lead generation is made easier, quicker and more convenient because of the internet most especially with the influence of social media. With social media, people are given the power to readily tag or share the product or service content they are satisfied with, and even post their own photo wearing or using the item, thus encouraging others to do the same. Social media works hand-in-hand with influencer marketing, wherein influential people are directly or indirectly endorse a product or service through social media.

In order to effectively and efficiently use social media marketing and influencer marketing, you can create a customized tab, start a challenge or contest, treat or manage your page like a website, track brand mentions, create events, offering a free sample, use images and video, not ignoring comments, and formulating unique taglines or titles. If you want to know more about other forms of marketing, feel free to view our related articles on our website.

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