If Google was not controlling the overall dynamic flow of search engine optimization enough already, they take it to another level entirely with their Adword camapign. So not only does the notorious tech leader manage the greater functionality of SEO, but they have a domineering mark on advert advertising. This is incredibly fascinating and productive, as well as troubling.
Google’s Tendency to Change it Up
Marketers are more than aware of the controversial aspects of Google. They have consistently changed the way SEO functions in the greater scheme of things. The foundation has fundamentally remained the same, but the rooms keep changing. The company’s big animal-named updates have left many marketing companies in the dust, and the remaining survivors were forced to drastically change. This is a good thing for the most part. But, it can be taken too far. The first panda update was absolutely brilliant, and it left many keyword stuffers lost as to how to move forward. The latest hummingbird update is a bit more mysterious. Marketers are still working out what the update even means, for its mysterious nature is hard to crack into.
Is Adwords Safe From Change?
Adwords could change drastically, just as what has been happening with SEO for years. It seems safe from change for now because it is a much more insulated area, plus it directly reflects on Google’s profits.
Perth SEO is already built on staying on top of these changes and perhaps even predicting them when they occur. But it could become quite damaging if adwords faces the same huge sweeping changes. Just as companies begin to figure out how to work the service, algorithmic codes could fundamentally change the landscape. Right now, companies have found a nice balance in click through rates, price per click, and other various keyword associations with the advertisements. But the best resources are predicting this to change, just as they have seen direct SEO change drastically since 2011. SEO is a fun field, but it is not necessarily known for consistency. The sweeping tide of Internet marketing is due in adword management which has remained rather steady since its major launch a few years ago.