A boost in traffic only benefits a company if the new site visitors actually make a purchase. How do you increase your conversion rate? What do you need to do to convert site visitors into actual paying customers? Your Atlanta website design plays a large role in whether or not customers actually spend their money with you. How can you go about increasing your conversion rate? Here are some things to look at to improve your business in this area.
Look at your current website design and then look at the websites of your competitors. Do they all look the same? If they do, you are losing business. You must ensure the design of your site helps to set you apart from your competitors. In addition, the site must keep the target audience in mind and gear the content and web design to this market. Fun and cutting edge are two ways to attract a younger audience, such as those in the 18 to 30 year old range. Business executives prefer a more mature site, one that shows your reputation and your credibility.
Make sure site visitors understand exactly what it is you do. You will need more than just a website that sets you apart from the competitors. The design will draw them in and your content needs to keep them there. Tell people what is it you want them to do and why they should. To do so, you need to show clearly how you can provide what they want better than other companies. Explain the value of what you are providing and how it is much better than what they can get from others.
Navigation is another thing to consider when it comes to your web design. Have users test the site to make sure people can find the information, product, or service they are after. If it isn’t easy to find things, they will look somewhere else also. Some choose to use a photo gallery for this, others want a phone number, while some are just looking for information first. Be sure all can easily be found on the site.
These are just a few things to consider when you determine the focus of your website. Different consumers are looking for different things. Know your target audience and focus on the thing of most importance to them. When you do, the results will impress you.