There are a lot of people out there who call themselves web designers, but some of them really don’t know very much about the field. They just take advantage of the fact that it’s easy to grab a template, change a few values, and to come up with something that looks like it could plausibly have been custom-made, even if it wasn’t. The people who pay them for this work usually don’t realize that this is happening until they’ve already paid and it’s too late to do anything about it. When you’re looking for a company to do your austin web design, you should start out by making sure that you’re getting the custom work you’ll be paying for.
Web design should express something about your company or your site. While every design is unique in some way, a person should be able to take a quick glance at what you’re offering and then be able to make a reasonable guess at what type of site it’s supposed to be. A page that’s designed to offer fun coloring sheets to children should have a very different tone and style than one that explains the intellectual property services available from a particular law firm. This difference in design is crucial because the people who browse the web don’t linger over a site for long if they get the feeling it’s not quite what they’re looking for.
Good designers will also spend time on making sure that every element of the page they’re creating can easily be handled by the web crawlers used by search engines. Crawlers are the programs that actually visit various pages around the Internet and collect the information on them so that it can be processed and used to determine search rankings. A design that looks reasonable to a human can sometimes be put together in a way that makes much of the content inaccessible to crawlers, which is a disaster for that site’s ability to rank for any search terms they may be targeting!
There are a lot of people out there who will claim to be willing to do customized website designs for rock bottom prices, but you should question the value of what you would really be getting out of that arrangement. It’s better to work with an established company that has already built a reputation for doing good work.