While the procedures are a bit different, marketing a business online uses the same psychology as it does in traditional media. You must know who your customers are, who your competition is, and what they both are doing at all times. Only then can you understand what is needed to get your product in front of an audience and how you need to do it.
When developing any marketing campaign, you need to know what people want. Find out what is trending on all the popular social media sites and engage your target demographics in conversations. Make videos about your products geared towards what is trending and ask your audience for their input. By following what is trending, you are getting to know what your customers want and who they are.
With all the Tweets, images, and videos being shared on popular social media sites, how would someone find your postings? Using hashtags, one can identify their Tweet or images with associated key words. Trends are easier to find by searching for appropriate hashtags. A hashtag is a simple identifier that begins with the hash symbol. First used on the popular social media site Twitter, more and more social technologies are incorporating hashtags to identify specific content being shared.
In order to use hashtags correctly, you must know when to use them and when not to. If your content has nothing to do with the hashtags being used, people will see you as a spammer. For example, posting a picture of a new pair of shoes you just started selling while using the hashtag #puppypower will only confuse and turn people off of your media stream. Hashtags must coincide with what you’re trying to say. If, on the other hand, a popular celebrity is sporting your new shoes at a public event, you could use the hashtag #shoes. That would be more appropriate.
Hashtags are a good way to know what your competitor is doing. When a product is trending, you know what people are saying and what they are not talking about. Sadly, poor service and bad products seem to go viral more than awesome service and great products. When someone is disappointed in a competitor’s product, they let the world know, and you could learn from your competitor’s mistakes. While very simple, hashtags can be a powerful tool for your business.