FOR IMMEDIATE RELEASE
(Toronto, Ontario)– According to a 2014 report from the Canadian Internet Registration Authority, almost 90 percent of local consumers search for goods and services online; in contrast, only slightly more than 40 percent of small businesses have a website catering to the public’s expectations. Industry Canada notes the portion of female owned and operated enterprises falling into this category has more than doubled over the last eight years. With the availability of website designs remaining static despite this surge, female entrepreneurs have few options to accommodate their unique visions.
This is old news to Toronto-based online development firm InterDream Designs, which has been focusing on the needs of this niche for some time. With the waxing demand for these services in mind, founder Nina Menezes has launched the company’s newly redesigned website. Nina confirmed, “As a female business owner myself, I fully understand the particular challenges we face in the industry. The driving force behind my company has always been to create fully functional and customized sites for like-minded business owners. With my revamped website, I expect to foster these efforts.”
Along with basic website creation, the company also offers responsive design. In an era of more mobile devices on the planet than human beings, this aspect has become increasingly crucial. Ecommerce sites are also gaining ground, and with this growing popularity comes mounting security concerns from business owners and consumers alike. Nina takes this element into consideration during the development process as well.
Since almost 700 million new sites are launched each year, effective digital marketing and search engine optimization remain vital to entrepreneurs wishing to land a spot on the highly desirable first-page of the search results. As consumers trend back toward word-of-mouth advertising, online reputation management could now be considered the most important element of marketing for small businesses. The restructured website displaying the company’s services and portfolio can be found at
Nina concluded, “While I cover all those previously mentioned facets, I also offer WordPress website development for those who prefer to manage their own content. Whether clients wish to build an entirely new site or completely overhaul an existing one, I work with them one-on-one to bring their expectations to life. This new website is simply the latest step in my efforts to better serve business owners, and my services will continue to be updated as new developments come to light.”
About InterDream Designs:
InterDream Designs creates user-friendly and search-engine optimized websites for female business owners in Toronto, Canada.
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