For businesses looking, like most are, to pull in new customers, the Internet is an incredibly valuable resource. Despite spending time and money acquiring new web sites, though, some businesses find that the results are not what they had hoped for. With so much competition out there, it pays to be smart about such investments, so as to ensure that they’ll be effective when it comes to generating new leads and converting visitors into customers.
Design and Content Should Engage, Not Just Sell
With the Internet at the fingertips of everyone with a smart phone, people are becoming savvier and more discriminating about how they dole out their limited attention. There’s nothing wrong with a website that is designed from the ground up to create new, paying customers for a business–in fact, that’s often a positive thing. How this is accomplished is another matter, though. Clumsy, blatant sales copy might seem appealing to business owners because of its directness and simplicity, but it often has a different effect altogether on potential customers.
More and more businesses are finding it better to persuade by creating interesting, enjoyable experiences for Web visitors. Giving a prospective customer something worthwhile to read, and framing it with design that makes the whole experience appealing, can turn out to be the difference between a closed tab and a valuable new sale.
Sites Must be Optimized for Visibility and Usability
Some low-end web shops bring in business by offering rock-bottom prices. The products that such concerns deliver, however, are often worth little more than the asking price. Good design and content creation takes time and expertise, and the fruit of both of these will invariably show up in the final product.
Skilled web designers today focus on creating responsive designs that will work well with any of the multitude of devices that potential customers might be viewing them on. Such designs will scale up to take advantage of spacious desktop monitors, but also shrink down to provide attractive experiences even on relatively cramped phone screens. Content-creation teams will ensure that content is compelling and interesting to both readers and the search engines that will direct them to a site, too. A skilled specialist at website design and SEO in Perth, then, will be looking to cover a number of bases, and will deliver a complete, effective package rather than merely a simple home page.