Marketing Tips Every Small Architectural Firm Should Know
As a small architectural firm, you probably have a small budget for marketing just like the others. That means you have to be strategic about it to attract new work. The good news is, there are many ways to do this today, many of them even for free.
Architects have been mostly slow in adopting social media as a strategy, regardless of the fact that it crawls with real potential clients. Social media is no fad. People come here to talk about their lives. There are social media sites dedicated to architects and clients/potential clients; Facebook, which is for everyone; and more. The idea is to pay attention and join the conversation.
If there’s one thing you should invest in as an architect, even with a limited marketing budget, it’s a professionally designed website. It plays a key role in your branding. Most importantly, it should be a website made for your clients. In fact, everything you do is part of your brand, from your website to the car you drive. At the end of the day, you must build a brand that people will find trustworthy.
Networking can be likened to planting seeds – you won’t know which are going to sprout and bear a new client, whether directly or through an acquaintance or connection. So go around and spread the good news about what you do, but be sure to keep it authentic.
One of the least expensive yet effective ways of getting more clients as an architect is sending out regular email newsletters to your existing and prospective clients. This will keep you top of mind whenever someone in your circle needs an architect.
These days, there’s lots of technology at your disposal, not only to make you work more efficiently, but also to help you manage your client’s expectations. With 3D visualization and modeling tools, for example, you and your client will know how much the project will cost or what the building will look like even if the space plan is not yet complete.
Marketing your firm online is cheap and effective, but there are other ways to do it for the same cost and results. Getting involved in community groups is one example. Look for a group that aligns with your target market, or with people who can connect you with your target market. Join an animal rights organization, for instance, so you can meet potential vet clinic clients or pet lovers who may be planning to remodel their homes or build new ones.
Lastly, keep your existing clients satisfied and they will talk about you in positive ways. Remember that word of mouth is still the most powerful marketing tool you can use. When clients talk well of you, that’s marketing.
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