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Adobe 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. The company announced Adobe Sensei’s new partnerships, intelligence features and web developing tools. A combination of solutions to transform customer web experienced were also announced by Adobe as they partner with Microsoft. The Adobe Summit 2017 showcased their latest innovation and featured famous celebrities who shared how their careers were uplifted by the digital technologies.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. Adobe Spark rebrands and upgrades its trio app that Adobe have already operated and are now termed as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One notable feature of Adobe Spark is its save the date images’ cool collection. The new Adobe Spark enables students, bloggers, marketers, and small business owners to create and share visual stories without attending formal training or a short course on web design and development. It is easier and simpler with social media integration on the go.

Adobe also introduced in the conference the new developments including partner integrations, new tools and new Sensei capabilities through its Cloud Platform. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. Adobe Sensei have new capabilities such as Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Adobe, and Microsoft are now working together to develop the first open industry standards, defining a language for marketing, services data and sales. You may visit our website for more information about Adobe products and services.

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