Why should you bother hiring a firm offering SEO in Miami services when you can attract new customers through social media marketing? Many individuals make the mistake of treating search engine optimization as an independent activity that is not connected to social media and other online marketing tools. Ignoring SEO can prove to be a very expensive mistake for your business.
Social media may be a great place to engage with your existing and potential customers. However, not all your customers may be interested in learning more about your business through social media websites. Those who have not interacted with you in the past may prefer learning more about your products and services through your website. In such a scenario, not having an optimized website can affect your overall credibility.
Secondly, ignoring website’s search engine optimization can lead to complications if your social media strategy does not work out as planned. What worked for you on Facebook or Twitter in the past may not prove to be very effective in the future. A weak social media strategy combined with nonexistent search engine presence can have a detrimental impact on your online presence. The best way to protect your business from such a risk is to have a well-optimized website as a backup option. The website can be used to attract potential customers until you arrive at the perfect social media strategy.
Search engine optimization has evolved over the years and is no longer restricted to content on websites alone. YouTube is a veritable video search engine and ensuring your videos are optimized for the right keywords is a must for maximum visibility. Focusing solely on social media may prove to be a shortsighted decision that may cause more harm to your brand’s reputation in the virtual and real world in the long run. A good website will help you expand your social media presence. A popular, vibrant and interactive social media experience will automatically contribute to your search engine rankings. Try to work with a firm that recognizes the importance of a comprehensive and holistic approach towards all aspects and facets of online marketing.